Increase in the adoption of pet animals such as felines and canines, rise in the prevalence of various pet animal diseases, growing disposable income, and availability of different pet feed products expected to fuel the growth of pet feed market over the forecast period. In addition, growing expenditure for the pet animal welfare, increase in the production of pet feed with required nutritional values, and rise in the awareness about pet animal diseases are anticipated to boost the pet feed market. However, high cost of the pet feed, lack of awareness about the medicated pet feed, product recalls, and lack of specific pet market regulations expected to hinder the pet feed market over the forecast period.A sample of this report is available upon request @
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Pet feed market is segmented based on the feed type, medicinal value, animal type, and distribution channel
Based on the feed type, pet animal feed market is segmented into the following
• Dry feed
• Wet feed
• Snacks
• Others
Based on the medicinal value, pet feed market is segmented into the following:
• Medicated feed
• Antibiotics
• Vitamins & minerals
• Proteins
• Others
• Non-medicated feed
• Plant source
• Animal source
Based on the animal type, pet feed market is segmented into the following:
• Canines
• Feline
• Rabbit
• Others
Based on the distribution channel, pet feed market is segmented into the following
• Veterinary pharmacies
• Online pharmacies
• Supermarkets
• Others
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Pet feed market is in the growing stage due to rise in the production of pet feed products. Pet feed helps to make the animal healthy and improve the physiological function and reproduction. Players are focusing on the manufacturing of ready to use pet feed products, which can be used directly without any cooking process. Lack of fortified minerals and nutrients in the natural pet feed is a key driver for the pet feed market growth. Acquisitions and mergers, collaborations, and getting marketing approvals are some key strategies followed by the players to gain a dominant share in pet feed market. For instance, in April 2014, Mars acquired the Iams, Natura, and Eukanuba brands from Procter & Gamble for developing the pet feed products portfolio. Similarly, in April 2017, PetSmart acquired Chewy.com an E-commerce store for expanding the business segment around the globe.
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Some of the players in pet feed market are Mars Petcare Inc. (U.S.), P&G Pet Care (U.S.), Nestlé Purina PetCare Co. (U.S.), Del Monte Foods Co. (U.S.), Hill’s Pet Nutrition Inc. (U.S.), Affinity Petcare SA (Agrolimen SA) (Spain), Nippon Pet Food (Japan), Ainsworth Pet Nutrition (U.S.), and Heristo AG (Germany) to name a few.
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