A Utah web marketing company, Swaby Online Media, is now entering its sixth year of operations. Founded by Nigel Swaby in 2009, the company provides digital marketing for service based companies in the financial and real estate industries. They can be found online at www.swabymedia.com.“A lot has changed since this business started in 2009,” says Swaby Online Media founder Nigel Swaby. “The economy is much different and SEO has changed so much I had to change the name of the company to reflect what we actually do,” he continued. For example, in 2009 digital marketers were convincing businesses social media was a viable marketing channel. Now social media is part of every marketing plan.
Like any business, there have been ups and downs. Swaby has found that narrowing his client base has been more effective than casting a wide net. “In the beginning, I would do business with anyone who would pay for services. That became a challenge at times to learn new industries and deliver my best,” he recalled. With a specific target market of financial professionals and companies, his business is on the upswing and looking forward to at least five more years.
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