20 Key Case Studies in Functional & Health Enhancing Beverages

http://www.aarkstore.com/reports/20-Key-Case-Studies-in-Functional-amp-Health-Enhancing-Beverages-155983.html

Using 20 Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.

Each Case Study gives our usual independent and opinionated analysis, based on interviews with executives at all of the companies concerned, as well as independent beverage industry experts.

Each Case Study addresses packaging – and in particular packaging innovation – choice of ingredients, nutrition profiles, marketing communications strategy, pricing strategies (and why some brands are able to earn premium prices), which consumers buy them and why, all supported with supermarket sales data.

Table of Contents :

Part I

Seven strategies to increase your chances of success

Part II: Case studies

¦Heart health

¦1. Embodi

¦2. Pom Wonderful

¦3. Sirco

¦Weight management

¦4. Enviga

¦5. Skinny Water

¦6. Hint Water

¦Energy shots

¦7. US market for energy shots

¦8. UK market for energy shots

¦9. Emminent

¦Sports water

¦10. Coconut water

¦11. All Sport

¦12. US sports gels

¦Digestive health

¦13. ProViva

¦14. GoodBelly

¦15. PlumSmart Juice

For More Related Reports

Ten Key Trends in Food, Health & Nutrition 2011

Smart Start-up Strategy in healthy food and beverages

Fiber For Digestive Health Opportunities, Strategies And Case Studies

Strategies in Enhanced Water-Analysis and case studies from the US

Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit

category

Beauty foods and beverages: 7 strategy lessons

Innocent Drinks: Seven Strategy Lessons From The Setbacks Of Europe’s Biggest Smoothie Maker

Coconut water: innovation and natural health benefits drive a new category

20 Key Case Studies in Functional & Health Enhancing Beverages

For More Related Reports Please follow the link :

Contact: Marketing Team

Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com

URL: http://www.aarkstore.com/

http://in.linkedin.com/in/aarkstore

http://www.facebook.com/aarkstore