A logo has to be simple whatever brand it might be. 60% of people will not indulge in putting their brain to understand something that looks complex. The design of brand mark should be done in a way that the exact essence is communicated at a glance. Even taking the example of certain internationally famous logos can substantiate the fact, like Google, Nike, FedEx and more. There should be a story or a concept behind that will entice the consumers towards the product or services. Selection of color, fonts, image or symbol should be implemented with a technique that it brings out the brand message in an explicit way. Use of negative space can be a great option. Avoiding gimmicks and following the trends without relevancy can't perform well. The choice of colors should be complementing the theme entirely and fonts should also match. A professional can understand all the aspects precisely and create a correct design that will be able to entice the target audience. Amateurish logo design can't help to achieve the business target which will not be effective. You have various options online and Dream Logo Design being one of them has a good reputation in this domain since 10 years.For any query or information @ http://www.dreamlogodesign.com/logo-design/ or call us on 3325329137: or mail us: info@dreamlogodesign.com