New Delhi: Social media is now a powerful growth tool for businesses on the internet. Unfortunately, it is also the most complex to master. When asked to identify the most difficult tactic on the online channel, the response — by a huge majority — was: creating compelling content.

According to successful content writers, the simplest way is to create attractive content is to have a brand's social media calendar built around 3 of the primary reasons for which humans come to social media. These are Holidays, Events and Trends.

In terms of holidays, the idea is to augment holiday promotion and with original content that actually celebrates the day instead of the business’s products or services. If a company can succeed at this, it will get wonderful engagement from its audience and that in itself is the first, most significant step to success. Visually rich content drives engagement even faster and therefore investing in video, banner and infographic design services is a good idea.

When it comes to events, every business hosts them in some form. It may be a conference, annual day or exhibition, social media will help in garnering attention as long as the event is presented creatively online and here again only content helps.

The trends just pop out at random although if observed carefully, some do happen with calendar based regularity. Regardless of their origin, trends can become powerful icons of the interest a business wants to encourage. From funny videos and weird challenges to genuine campaigns and welfare causes, a brand can use trends in its social media marketing plan to help their audience feel like they are a part of those trends.

Credence Digital Marketing with its team of content authors has become a source of creative content for businesses. Here’s what Maria Hilton says,” I find it very difficult to create engaging content in house as my small business team is too busy on the core operations. Credence Digital Marketing has been taking excellent care of our content needs. They understand our business and help us win customers through social media.”

About Credence Digital Marketing

Credence Digital Marketing is a full-service advertising and marketing agency that offers a complete suite of digital marketing services for dynamic businesses globally. Its presence spans across three global locations with offices in New Delhi (India), Elstree (United Kingdom) and Montreal (Canada).

The customised digital marketing services incorporate Web design & Development, Search Engine Optimization, Social Media Optimization, Viral Marketing, eBook Marketing, Infographic Marketing and Mobile Application Development. All solutions are tailored to the unique needs of client and aim to give a unique image to their brand in the online world.

Contact Information

Plot no: 2/13, Sulahkul Vihar, Near Sector-14 Dwarka, New Delhi -110078

Phone: +91 (011) 6628 1702 (India)

Email: sales@credencedigital.com

General Enquiry: info@credencedigital.com

Website: www.credencedigital.com