April 23rd, Asia- Few years back, Google introduced its Panda and Penguin (algorithms) and it basically dumfounded all the marketing and online advertising companies, eventually forcing them to change their strategies. And now over a week back Facebook concluded its 2-days annual F8 conference. Mark Zuckerberg introduced a host of new features and laid out a 10 years vision for this giant social media platform. And many marketing agencies have found themselves on somewhat a similar situation ‘dumbfound-ness’. However, yesterday, at an event, renowned marketing agency DT Digital Asia came out to discus how it’s going to incorporate all the new features that Facebook has introduced into its strategies. Something that many web and mobile advertising companies are still clueless about. A senior social media executive of DT Digital Asia spoke at length, talking about Facebook’s F8 conference and all the new features that have been introduced. He said “If you see it, the developments at F8 conference were big, even for app marketing companies. But they are by no mean any bad. In fact, if you know ‘how to’, these new features can be very helpful for you, or as in our case, for the clients.”
When asked about how DT Digital plans to incorporate these new features into its marketing strategies, she said “Our whole content marketing approach will be modified. With Instant Articles we will focus on selling via contents and building brands, to an extent, on Facebook. Even PR interaction for our clients through journalists will take place on Facebook. We’re pretty sure the conversion rate will be much higher.”
She continued talking about modifying the plans to interact directly with individual potential customers using Messenger bots, improvising the ecommerce marketing services and intensively pushing for direct sales right on Facebook by integrating web stores and so forth.
Three biggest features Facebook introduced, which could ultimately be the game changers for businesses, includes Instant Articles (now open to all) that directly affects content marketing world, messenger bots that changes how brands communicate with its audience and Account Kit that helps app marketing companies easily improve an App’s subscription or sign up rate.
Sure the laid plans of DT Digital Asia are very clear and concise, but considering it cater to a diverse range of businesses of both B2B and B2C models, it’s not clear how this renowned marketing firm is going to implement its plans.
About DT Digital Asia
DT Digital Asia is a prominent internet marketing company with its presence in as many as 7 Asian countries, including China, Hong Kong, and Singapore. They offer all-round services, right from Search Engine Optimization to Social Media marketing and PPC to mobile advertising. Employing latest tools and custom software along with a highly qualified and experienced team of professionals, they guarantee for a higher return on investment for their clients. Also, their advanced strategies cater diverse range of businesses of both B2B and B2C model, right from clothing wholesalers to furniture retailers and café owners to realtors. To avail their services or to know more, please go here http://www.dtdigitalasia.com/.