30th June, Beijing: Of many reasons why majority of western brands has always been the side spectators of the flourishing economy of China is the complex digital space of this country which obstructs- on many levels- the penetration for these brands into the consumers market. For long, they have been sitting at the bay, looking at the giant companies who spend extravagantly on their marketing campaigns and tap on the Chinese consumers easily; but not anymore! DT Digital Asia- a leading internet marketing agency- has taken up this rather knotty task of helping these small, western brands to scale in China. Recently, DT Digital Asia has expanded its focus beyond the local clients to the oversea brands. It already serves many international businesses of diverse niche, from clothing to furniture and real estate business to SaaS. The range of services of this premier agency is just as appealing, which apparently has many brands lined up for its expertise and assistance. It extends its services to Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay Per Click (PPC) advertisement, App marketing and more.
DT Digital Asia has catered the western brands in the past as well. But it is only up till recently that it is focusing on oversea clients more rigorously. On being asked why, one of its senior SEO executives said, “We feel now is the perfect time… When we started, we wanted to (be) completely focused on local businesses. We did serve overseas clients, but limitedly. Now, our team is big, experience and expertise level is high, so we have started working more rigorously with these international brands looking to expand in China.”
Talking about the current digital market of China, he said “There are over 700 million internet users here. 600 million of them use mobile to access web. Besides, the economy of China is booming. The thing is that the digital world here is very different from the rest of the world. This restricts many brands with limited budget cap to venture the large, potential-filled consumer market. We’re here to help them particularly!”
Sure, what’s mainstream in Western countries is obscure in China. While Baidu dominates the search engine market of this country with nearly 80 per cent market share, social platforms like Weibo, QQ and WeChat are the huge part of people’s lives.
DT Digital Asia intensively uses these local platforms to help the western brands extend their reach in the consumer market of China. In a last week’s press meet up, the General Manager of this reputed marketing agency made this fact very clear, saying “We’re going to play by the local rules. Weibo, Baidu and RenRen… we’ll help the international brands to reach the target audience, communicate with them and convert through these digital platforms.”
“Our methods are somewhat similar, just approach has changed in the way we find the target audience and communicate with them,” he added.
DT Digital Asia is striding fast to help the overseas clients, but it promises to continue its commitment with the local brands. Currently, it caters a large number of both local and international brands.