Search for local or specialist tenders. Local authorities usually publish contract details on their own website and often offer advice to local firms as well. If you operate in a specialist sector, approach the relevant public sector body to find out about new opportunities.

Learn more about public sector procurement. Procurex Live events are held across the UK and provide training and networking opportunities for anyone buying for or supplying the public sector.

Get outside help. Specialist consultants, such as Tony Zemaitis or BiP Solutions, can help you identify opportunities and put together a bid.

Get prepared. Get key documentation in place before you start. For example, having ISO: 9001 (Quality) and ISO: 14001 (Environmental) can give you a head start. Make sure you have a good record on such things as equal opportunities and health and safety.

Blow your own trumpet. Tendering is not just a firm-filling and box-ticking exercise, it's about selling your services. Highlight any other public sector or relevant experience that you've had and demonstrate how you have helped other clients.

Highlight your local credentials. Councils are looking for suppliers that have strong local ties and who give back to the community. Emphasise your involvement – from recruiting and buying locally to supporting good causes.

Build trust. Public sector contracts tend to be awarded by committee and they are looking to spend public money wisely. Key criteria are quality and value for money.

Ask for feedback. Ensure you ask for feedback if you're unsuccessful with a tender. Public-sector bodies are obliged to provide you with this within 15 days of your request.

Qualify your leads. Pitching for tenders takes up lots of time so it’s vital to qualify every opportunity to ensure that you are focusing on those contracts that you are best-placed to win. Pitching can be painstaking but you'll need to follow every rule and meet every deadline; if you can’t, the chances are you won’t be successful.