In an unprecedented move, some of the major hotels in Lamu Island, for example the Manda Bay Hotel and the Kijani House have decided, under the stewardship of Book & Travel, to undertake streamlined effort to enhance their prominence to the outer world. This development – according to experts in the tourism industry – ushers in a new age in African tourism. As a matter of fact, this innovative move has received ample applause from all quarters. This incredible announcement was made by Mr. Edwin M Njeru – a senior spokesperson and a prominent business associate for Book & Travel at the organization’s headquarters last week.“Importance of marketing is of utmost significance in tourism industry. Our Africa as a region and Kenya as a nation are the best treasure troves of natural flora and fauna in the entire world. This unbelievable treasure brings people from both far and near to Kenya round the year. However, we have recently identified, if we can improve the level of our internal coordination, it will help us enhance the quality of our service. As such, the target that we have set for ourselves is to increase the volume of business by about 10 percent in the next two financial years.
For this rapid escalation, we have also figured out, that we need to work hard and invest our efforts in improving prominence of the hotels across the Lamu Island. In this digital age, it is about time that we embrace the digital marketing strategies. As such all I can say for now, a prominent SEO firm will be shouldering this responsibility on our behalf.”
This effort – as it is being expected from all quarters – will enable the lodges and hotels across the Lamu Island to reach out to a wider section of wildlife tourists around the world with authentic information on various relevant aspects. This move undeniably signifies a new age of growth for the African tourism and hospitality sector.
About the company:
Book & Travel is a major player across the tourism and hospitality sector in Kenya. The organization – as a matter of fact – conducts and arranges lots of tours round the year across the entire African continent. For further information about the commercial establishment, kindly log into www.lamuisland.co.ke.