1. Able to put form beyond function: Website has to function well more than they have to look pretty. It is not appropriate to focus on design too heavily, ignoring the functioning of the web site. Proper attentions have to be given to the efficiency of the site loading. Messed up cods can create a big problem in the long run and are also very hard to fix. Your web site designer should be able to handle both function and form in right balance.

2. Customer oriented: The IT professional might not be too over friendly, but that should not compromise on the communication between you two. The conversation may be really short and extended to the point which might lack into customer satisfaction. Your designer should be able to make connecting to your need and design according to your needs and specification.

3. Familiar to industry: Your expert should have basic familiarity with your industry. Your industry might have specific requirements that need to be met in the design. A casual company needs a funky and casual design while a serious firm needs subtle and professional designs.

4. Expert on usability: You should not hire a professional who is not acquainted with usability. Usability has researches backing up their requirements. Your website needs to place usability before anything else if you want visitors to be a constant on your site.

5. Keep up with deadlines: He/she should give you deadlines for themselves and milestones for your project. You should always ask you designer about how they work and when will the deliver the final design and exactly till what milestone this design will help your project to reach.

6. Good imagination skills: there is no designer without imagination; it is the key element to designing. Your designer should also have the execution skills to present your idea into reality. Only a creative graphic or html designer will be easily able to translate your idea into tangible form.

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