Many marketers say they are tired of the constant attacks of representatives of the promotion services - such tools already more than a thousand, and they are divided into 40 categories, so look into this diversity is not easy.According to a study 351 b2b medium-sized companies, which done Luis Gudema, the level of automation means of promotion in the network is very low (with the exception of the IT companies). On average, companies use about two to nine programs for marketers.
Many marketers see a real return from the use of such tools, but it is not easy to convince management in the need of the purchase of such programs. To facilitate this task, the publication Harvard Business Review identified seven main areas of marketing efforts and make a list of services that should be in the arsenal of any company wishing to increase the number of leads and increase revenue.
These programs are a means for online direct marketing, the success of which usually depends on two things - the demonstration materials right audience, and value proposition - people have to pay for something that will bring them any benefit. These online services help business representatives to find the right audience and to make a bid that is interested in it.
Analytics
A hundred years ago, the legendary American businessman John Wanamaker said that half of the money he spends on advertising is wasted, but he cannot understand what exactly half. Today, it is easier to learn - information about what works and what does not, can be obtained using dozens of different analytical services.
Popular services:
The most common tool, of course, is Google Analytics, which is set at 80% of the sites of the companies in sphere of small and medium-sized businesses. Service functionality enough vast majorities of companies and major players may be interested in paid programs like Adobe Analytics. idle crawler is best internet-marketing tool . To know more about Idle Crawler
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