San Diego, CA (February 21, 2012) – Zeigler Chrysler Dodge Jeep in Downers Grove, Illinois, achieved excellence with their 5-Star Customer Satisfaction rating. Recognizing the importance of positive reputation management, Zeigler strives to maintain and promote their 5-Star rating with continued outstanding performance and online reputation

management.

“At least 9% of our customers are buying cars from us based on reviews they have read online,” said Brian Malpeli, General Manager of Ziegler Chrysler Dodge Jeep. “It’s amazing how many people base their car buying decisions on these reviews.” Malpeli and Zeigler Chrysler Dodge Jeep partnered with Business Rater, a Reputation Management Solution, to help maintain and manage their reputation online – where most buyers begin their car buying search.

Working with Business Rater, Malpeli began by implementing Business Rater’s Five Step Process to Positive Online Reputation Management. First, Malpeli used point of sale materials to PROMOTE a $50,000 Luxury Car Giveaway in exchange for customers’ review of their business. Once a customer completes an online review they are given an entry into the giveaway. This allows Malpeli to CAPTURE more reviews, delivering more leads and fulfilling “Step Two” – gaining invaluable customer feedback.

Step Three is the real-time ALERTS that are sent to Malpeli and the executive management team when customer reviews are posted, giving the Zeigler team the ability to immediately identify problems and remedy them. “The survey system has given me the ability to identify so many more clients, and ensure that they are all completely satisfied,” said Malpeli.

“Zeigler Chrysler Dodge Jeep has a great reputation, as evidenced by the 5-Star rating they have achieved. It is important that they leverage their strategies in the right way, not only to increase their customer base, but also to give their customer a true 5-Star experience,” said Dan Weik, CEO of Business Rater.

Step Four allows Zeigler Chrysler Dodge Jeep to DISTRIBUTE the positive reviews they have received to their homepage, and social media sites to help increase and further promote a positive online reputation.

Finally, Business Rater enables Zeigler to DOMINATE Page One results on popular search engines (like Google) and web directories with the dealership name and related searches.

“Since I began using this Five-Step system, I have been able to reduce my advertising budget by 30 to 35%, while increasing my sales by 25%,” stated Malpeli.

More information for the dealership can be found at www.zeiglerchryslerdodge.com.

More About Business Rater

Business Rater is a review and rating system that is custom-built for businesses to support 5-Star customer satisfaction ratings. Business Rater is also a tool to capture consumers’ reviews of local businesses in order to help others find the area’s best

businesses, while avoiding bad ones. Business Rater re-launched its platform,

BusinessRater.com, on January 23, 2012. For more information, please call (619)

800-4619 or email info@businessrater.com