While social media might be one of the simplest platforms to get your brand message out on, doing it effectively can be very tricky. Undertaking a social media marketing strategy on your own can drain resources and fail to deliver reasonable engagement. While social shouldn’t be considered purely in a return-on-investment sense, social media management in Melbourne is aimed at ensuring you get more engagement and deliver more beneficial information to your users. If you’re looking for a bit of guidance towards your posting strategy, we’ve outlined a few tips below.
Content Curation
Social media platforms will typically allow for the sharing of content from other businesses. The content can be anything from simple posts, images or articles, and can be an effective method to increase posting frequency while expanding on ideas covered in the content.
Content curation can be a drag, so it’s important to be proactive and save articles as you see them. Build up a little bundle of articles and throw in every now and then as your posting calendar dictates.
Calendars and Posting Schedules
If you leave yourself in a situation requiring weekly or even daily content creation, you are going to struggle. As soon as other things come up, your posting will fall by the wayside, and starting up can be much harder than creating monthly calendars and scheduling your posts.
The downside of this is you can miss some reactive posting, but the beauty of it is you can simply reschedule posts to make room. Don’t be afraid to play around with calendar templates and scheduling platforms; it’s important to find the right mix of elements that can lead to an easy way to engage with people digitally.
Tone of Voice
Work hard to develop and maintain a distinctive tone of voice. If you can’t deliver useful information to users uniquely and engagingly, you will struggle to ever make an impact with your social media strategy.
This is equally important to the content you share, both your own and others. The content must be in line with previous topics and styles, ensuring consistency throughout your platform. Colours, fonts, wording; anything that reflects your brand must be maintained.
Strategic Investment
The days of organic reach in social media are unfortunately well behind us. These days, the more you post, the less you are likely to reach. Therefore, don’t be afraid to drive select posts to reach more users. Boosted posts or social media advertising can deliver marked value to your business.
Like any paid advertising, this can quickly spiral out of control if you don't measure return on investment. However, the potential value for your business can’t be understated, especially if your user base is actively engaged with social media platforms.
Work With Someone With Social Media Management
If you’re looking to drive your social media platforms in new and exciting directions, look to find an organisation offering social media management in Melbourne who can deliver unique and exciting strategies to build your business. For more details, visit https://www.newpathweb.com.au/services/online-marketing/social-media-management