Nowadays, there’s an app for everything; from those that monitor your calorie intake, to mindless games, and to-do lists; making the innovation game more competitive than ever before. This is due to the fact that both smartphones and tablets are surpassing the sales of desktop computers at an alarming rate.In fact, current and future generations are soon to be expected to have their first experience with the web via a mobile device, rather than a desktop. Considering most readers of this article didn’t even have access to internet until well into their teenage years, you can’t be blamed for thinking that was pretty incredible. As a result of this shift to mobile, people interested in bringing their brilliant App idea to life need to consider its mobile experience. A mobile app developer Melbourne-based expert can help you do this.
As a starting point, consider the experiences you have on the international players like Instagram, Snapchat, Candy Crush or Uber – is there a commonality that has guaranteed their success? Yes, in fact, there are multiple.
The first being a great product. Today’s most successful apps, despite their best efforts in development, have a great product that nobody else offers. Surprisingly, you might also find that many have only one, rather simple, product or service offering. But they do it well. Very well. Take Uber for example, shot to success in recent years, this brilliant offer was the first of its kind, rivalling taxis for the first time in history (probably). But best of all, it solved a problem, i.e. affordable private transport. You’ll discover that great products will usually either solve a problem, or alternatively, entertain us.
Secondly, a great app should have a level of virality about it. In other words, have the ability to circulate quickly and widely from one user to the next. The more ‘viral capable’ you make your app, the greater your chance of success. If we take a look at Instagram, for example, users can only enjoy it if their peers are using it too. Uber does this by encoding voucher codes that can only be shared through users, offering first-time riders $10 off their first journey. It’s genius, and it works.
Thirdly, make sure you leave a little extra room in the budget for marketing. App promotion is the only way you’ll get people to try your app to begin with, so go out and attract that first bunch (that can happily claim they were one of the ‘first ones’) to gauge user-interest and learn how your app fits in with the ‘real-world’. An agency with an expert mobile app developer Melbourne will likely have a team of online marketers alongside them, so ask them about the best ways of gauging initial interest in your app.
Finally, make sure your app is Android-friendly. Despite Apple’s exceeding popularity, Android isn’t falling too far behind, so its in your best interest to ensure your innovative new app caters for both platforms.
To get in touch with an expert mobile app developer Melbourne, talk to the team at Newpath WEB by calling 1300 761 806, or visit http://www.newpathweb.com.au/why-facebook-ads-are-effective-for-your-business for details.