In talks with a renowned publication house, Ashok Chahar, the founder, and CEO of Avizo, clearly outlined his future goals. “We are dedicated soldiers in this continuing war against pollution. In 2019, the Indian government officially started “The National Clean Air” program with an objective of reducing nationwide PM2.5 and PM10 concentration in the next 5 years i.e. in 2024. In keeping with the target set by the government, Avizo promises innovative air purifiers with much-improved HEPA filters and an array of advanced features”, Mr. Chahar said. Avizo is a name in itself. The brand is often equated with international-standard product design and customer care service excellence. They have a dedicated ‘Research and Development team that does a good job of introducing state-of-the-art air purifiers. “Indigenous research has always been our biggest strength. We are not only at par with the top-of-the-line foreign and multinational air purifier manufacturers in terms of excellence but our products come at an easy price. That is a big feat for us and we promise to carry the legacy forward”, he sounded confident.
As the conversation progressed, Mr. Chahar went on talking about his ambitions, plans, and initial days of struggles. He confessed that in the initial days, people’s “blank mindset” was the biggest problem. People were not aware of why they would [FURL=https://avizo.in/]buy air purifiers[/FURL]. Many people are still under the illusion that indoor air is safe for them whereas outdoor ambiance is full of pathogens and pollutants. “The matter of fact is indoor air is 2-5 times more pollutant than outdoor air. It is still not easy to drive home. But I must say people are more aware these days and they want to know and learn”.
Avizo air purifier ticks all the right boxes – design, performance, and cost. Most Indians are either not ready or cannot afford to shell out a handsome amount to purchase air purifiers. Ashok Chahar is a visionary. He understood long ago that a marketing plan would be successful only when people would be convinced of getting a hi-tech system at a competitive price. Keeping the Indian customers’ behavioral pattern in mind, the company conceptualized and actualized its plans to launch the best air purifiers at different prices starting from as low as less than Rs. 8000.
“Technology is never stagnant. In this age of super-fast-paced technology, we are determined to improve on HEPA filtration technique and include more advanced features such as digital display, super high CADR, Auto Mode and Smart Night Mode, High Precision Sensors, etc”. He also talked about his PAN India B2C model, the majority of which was happening through online sales. He sounded hopeful about his plan of starting B2B operations aimed at catering to the needs of every segment of customers. “We want to serve every stratum of customers in a better way”.