New York, N.Y.: A.E. Entertainment Public Relations (www.AEPublicRelations.com) announced today that owner/chief publicist, Anthony Embry, is launching his own signature fragrance line. Anthony teamed up with Nathalie Giroux-Roussel - Director, Business Development Of GR Properties LLC (www.yourbrandnamefragrances.com) to create “Coeur De Glace™” (French for cold hearted). “Working with Nathalie was wonderful, she knew exactly how to coach me through the perfume making process”, Anthony Said. The fragrance, a women’s perfume, is the first of many fragrances to be released in the future. The fragrance is of natural parfum grade (without any chemicals), which means is has a higher concentration of fragrance oil than most fragrances (twice as much to be exact) on the market.The fragrance is already making waves due to its inclusion in gift bags for a private party celebrating the “Karate Kid” release. In addition, the fragrance was included in gift bags for the Tony Awards®, Daytime Emmy® Awards and the Mercedes Benz Fall Fashion Week in New York, this September (debuting at after party as well as gifting events).
The fragrance is only available to a select group of entertainment/fashion industry clients, celebrities, and agents/publicists. It currently is available in a purse-size sample. The full size bottle will be available in Fall 2010. To receive your sample, please visit www.CoeurDeGlace.com