The global content recommendation engine market is predicted to have a phenomenal growth at a notable CAGR over the forecast period (2018-2023), reveals the latest Market Research Future (MRFR) report. A recommendation engine is a simple algorithm that aims to offer the most accurate and relevant items to users by filtering valuable information from a pool of information. These engines are common among content-based websites related to entertainment, education, mobile apps, social media, and e-commerce. With mobile applications and other technological advancements continuing to change how users select and use information, recommendation engines are turning into a vital part of software products and applications.

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Market Segmentation

Based on the component, the content recommendation engine market is segmented into service and solution. Of these, the service segment will have the largest share in the market over the forecast period.

Based on organization size, the content recommendation engine market is segmented into large enterprises and small and medium enterprises. Of these, the small and medium enterprises segment will dominate the market over the forecast period.

Based on the filtering approach, Content Based Recommendation Engine Market is segmented into hybrid filtering, content-based filtering, and collaborative filtering. Of these, the collaborative filtering segment will lead the market over the forecast period.

Based on vertical, the content recommendation engine market is segmented into healthcare and pharmaceuticals, education and training, BFSI, IT and telecommunications, retailer and consumer goods, entertainment and gaming, media, e-commerce, and industrial. Of these, the e-commerce segment will have the maximum share in the market over the forecast period. This is owing to the explosion of digital data, an increase in the number of smartphone users, and increasing internet penetration.

Key players

Leading players profiled in the content recommendation engine market report include ThinkAnalytics (UK), Taboola (US), Revcontent (US), Outbrain (US), Kibo Commerce (US), IBM (US), Dynamic Yield (US), Cxense (Norway), Curata (US), Certona (US), Boomtrain (US), and Amazon Web Services (US), among others.

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