Mobile analytics refers to measuring and analyzing the data generated by mobile-based platforms such as mobile websites and applications. A mobile analytics platform enables tracking, measuring and comprehensive understanding of how mobile users are interacting with various mobile sites and applications. Using the data generated by these mobile-based platforms, businesses are improving their cross-channel marketing initiatives, optimizing consumer experience with their mobile-based platform, and enhancing consumer retention and engagement.The global mobile analytics market is estimated to witness an impressive CAGR of 24% during the forecast period of 2017-2023. Factors attributable to such growth include a rapid penetration of mobile devices, the rising adoption of smartphones, and the increase in the usage of 3G and 4G networks.
Market Segmentation
The global mobile analytics market has been segmented on the basis of user-type, solution, and vertical by Market Research Future (MRFR). By user-type, the mobile analytics market has been segmented into in-app behavioral analytics, mobile advertisement & advertisement analytics, and application performance analytics. The mobile advertisement & advertisement analytics segment has been further segmented into ad attribution analysis, campaign analytics, and conversion funnel analysis. The in-app behavioral analytics segment has been further segmented into event tracking, touch heat maps, and user profiling and demographics. The application performance analytics segment has been further segmented into mobile A/B testing and cross-platform analysis.
By organization size, [FURL=https://www.marketresearchfuture.com/reports/mobile-analytics-market-4407]Covid 19 Mobile Analytics Market[/FURL] has been segmented into small & medium enterprises and large enterprises. By industry vertical, the global mobile analytics market has been segmented into travel & logistics, retail & e-commerce, automotive, media & entertainment, healthcare, government, BFSI, and IT & telecommunication.
Key Players
The recent report published on the global mobile analytics market by Market Research Future (MRFR) contains profiling of many significant players in the market. Some of these players include Microsoft Corporation (U.S.), Adobe Systems Incorporated (U.S.), Google Inc. (U.S.), Flurry (U.S.), Amazon Web Services (AWS) (U.S.), IBM (U.S.), Mixpanel (U.S.), Localytics (U.S.), Comscore (U.S.), and Webtrends (U.S.)
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