Market ScopeMarket Research Future (MRFR) identified that the gradual integration of mobile into our daily life and a plethora of advantages offered by it are factors that are expected to surge the global mobile analytics market. MRFR reveals that the market is likely to expand at are remarkable CAGR of 24% across the review period (2017-2023). MRFR states in the report on the global mobile analytics market that it is poised to touch a valuation of USD 5 Bn by 2023.
Segmental Outline
[FURL=https://www.marketresearchfuture.com/reports/mobile-analytics-market-4407]Global Mobile Analytics Market[/FURL] has been segmented on the basis of type, organization size, and vertical. Based on the type, the global market has been segmented into in-app behavioral analytics, mobile advertisement & advertisement analytics, and application performance analytics. The mobile advertisement & advertisement analytics segment has been sub-segmented into campaign analytics, conversion funnel analysis, and ad attribution analysis. The in-app behavioral analytics segment has been narrowed down to event tracking, touch heatmaps, and user profiling and demographics. The application performance analytics segment has been classified into Mobile A/B Testing, cross platform analysis, and others. On the basis of organization size, the global market has been segmented into Large Enterprise and Small & Medium Enterprises. On the basis of vertical, the global market has been segmented into IT & Telecom, BFSI, automotive, media & entertainment, healthcare, travel & logistics, and retail and e-commerce.
Key Players
Strong contenders that are listed by MRFR are as follows; IBM (U.S.), Amazon Web Services (AWS) (U.S.), Google Inc. (U.S.), Adobe Systems Incorporated (U.S.), Localytics (U.S.), Comscore (U.S.), Webtrends (U.S.), Microsoft Corporation (U.S.), Flurry (U.S.), Mixpanel (U.S.), and others. Stiff competition among key players is likely to make the global market profit. Adoption of new strategies by eminent companies and high flow of capital to bolster the expansion of the global mobile analytics market in the coming years.
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