In a predominantly digital age, it may come as a surprise that businesses are still making a profit from hard copy advertising. But a number of recent studies have proven the effects of leaflet distribution on the consumer, and how much more likely they are to follow up an advertisement if they can physically hold it in their hand.The psychology behind it may be confusing, but the numbers aren’t – Doro-2-Dor, a leading UK marketing and distribution company, have released new information demonstrating the mark ups businesses can hope to glean by using their services.
“With two leaflets per household in distribution, businesses can expect to make an approximate mark up of 100%,” explains Jeff Frankling, the company’s CEO. “Double the number of leaflets to four per household and this can increase profit to 300%. Obviously as a business’s becomes more established, their gross margin will increase exponentially.”
Recent studies into digital and hard copy marketing have proven that leaflets are still one of the most effective of all marketing materials, second only to TV advertisement.
“The potential for profit increases when clients use ‘Solus’ distribution – a premium service where the client requests that leaflets are delivered independently of any other advertising materials. This has the potential for an even bigger impact on a target audience.
Solus is not as popular as our Shareplan service – where clients leaflets are delivered along with others of a non-competitive nature – but all our clients receive uniquely tailored plans to suit their individual business needs.”
The company can provide a range of services, to print and design; news; leaflet and flyer distribution and more. All distributers are monitored using sophisticated GPS technology to check their efficiency and keep them delivering to targeted households.
Dor-2-Dor has also recently released Deliver-It, a bespoke software system designed to help clients maximise their orders for profit. This service automates the round planning process of a distribution, allowing clients to track the status of their leaflet delivery.
According to customer testimonials, this automated system has helped them enormously in planning their rounds, saving them time and avoiding the occurrence of mistakes.
The system also creates a database of customers for each business, with all customer contact details easy to access. This enables future orders to be handled quickly and efficiently.
With such impressive numbers, as well as many unique features, it’s not hard to see why Dor-to-Dor is currently the UK’s favourite leaflet distribution service.