The organisation developed its operations during a time when many businesses were struggling with declining customer response rates and ineffective messaging systems that failed to generate meaningful customer interactions.MSG91 specialises in RCS messaging technology that addresses the common problem of customers completely ignoring business communications. The platform allows companies to create messages containing visual elements, interactive components, and multimedia content that typically achieve higher engagement rates than standard text-based communications. These capabilities help prevent the situation where businesses send large volumes of messages without receiving adequate customer responses or engagement. The system provides confirmation features, response tracking, and analytics that help companies understand message performance levels. MSG91 also operates SMS services, email platforms, and WhatsApp Business API solutions that work together to create comprehensive messaging strategies designed to maintain customer attention and generate desired responses.
"Customer communication has changed dramatically, and businesses that don't adapt quickly find themselves losing market share," explained a company spokesperson. "Many companies realise too late that their messaging appears outdated compared to what customers receive from other businesses. Response rates drop, engagement disappears, and revenue follows. RCS technology solves this problem by making business messages appear modern and professional whilst providing interaction opportunities that actually generate customer responses."
MSG91's development approach reflects market changes as customer preferences shift toward more interactive and visually appealing communication formats. The company's RCS messaging features address these changing expectations by providing tools that create engaging customer experiences whilst maintaining operational simplicity for business teams. Implementation typically results in improved response rates, better customer engagement metrics, and increased effectiveness of marketing and customer service communications.
MSG91's platform architecture supports various message types, interactive elements, and multimedia formats that enable businesses to create distinctive communication experiences that differentiate them from competitors using standard messaging approaches.
About MSG91
MSG91 delivers cloud communication services that include advanced RCS messaging features designed to enhance business customer interactions through rich media content, interactive elements, and real-time engagement tracking. The platform provides comprehensive messaging solutions encompassing SMS, email, voice, and RCS technologies that support business communication requirements across multiple industries.