The company emerged during a period when data security incidents were becoming frequent occurrences, with many organisations experiencing significant financial losses due to compromised customer communications and inadequate messaging protection systems.MSG91 provides RCS messaging services with integrated security features that address vulnerabilities commonly found in standard business communication channels. The platform enables companies to transmit rich media content including images, videos, and interactive elements whilst maintaining protective measures against unauthorised access to sensitive information. Businesses using these services can process customer inquiries through branded messaging interfaces without exposing confidential data to potential security threats.
The system prevents scenarios where customer information becomes accessible to unauthorised parties, situations that frequently result in substantial financial penalties and permanent damage to business relationships. Additional services include SMS delivery, email communication systems, and WhatsApp Business API integration, each incorporating security protocols designed to prevent communication-related security incidents.
"Security breaches happen more frequently than most businesses realise, and the aftermath often proves fatal to operations," noted a company spokesperson. "Many companies approach messaging security reactively, implementing protective measures only after experiencing losses. This approach typically fails because damage occurs before adequate protections activate. Encrypted RCS messaging addresses these vulnerabilities proactively, establishing security barriers before threats materialise rather than responding to problems after they develop."
MSG91's service development corresponds with increasing security requirements affecting businesses operating within India's digital economy. The company's RCS implementation combines advanced messaging functionality with security architecture that prevents these exposure scenarios. Market research indicates that businesses adopting RCS in India frequently cite security concerns as primary decision factors, with many organisations prioritising protective features over enhanced messaging capabilities.
About MSG91
MSG91 operates comprehensive cloud communication infrastructure specialising in secure messaging solutions that incorporate RCS messaging encryption technologies alongside traditional communication channels. The platform supports businesses requiring reliable message delivery combined with advanced security protections, offering SMS, email, voice, and RCS capabilities designed to meet regulatory compliance standards whilst supporting operational communication requirements.