Brides and families who need a diamond necklace for Indian wedding events can turn to the store's cubic zirconia range. The designs include chokers, collar necklaces, pendants and layered chains, priced from $72 up to $225. Silver polish covers most of the range, and a smaller group comes in antique gold. A few of the sets ship with matching earrings, so buyers do not need to look for a separate pair.

"A South Asian wedding is rarely one event. There is the mehndi, the sangeet, the ceremony and the reception, often within a week of each other. Most brides want a statement CZ necklace for the reception and lighter silver pieces for the smaller functions. The stock is already here, so an order from Ohio or Texas does not have to clear customs," a member of the MyRivaaz leadership team said.

The company has served more than 50,000 customers since its first sale in 2018 and has gathered over 12,000 customer reviews. Orders leave the warehouse Monday through Friday, and delivery usually takes one to five business days after dispatch. Shipping is free on orders above $99, with a seven-day return window. The team also works with artisans on designs that pair traditional Indian styles with current wedding and festive fashion.

About MyRivaaz

MyRivaaz sells Indian and Pakistani fashion jewelry online from the United States. The catalog runs from necklaces and earrings to bangles, Maang tikkas, hathphool and anklets, in Kundan, Polki, American diamond and fusion styles. Shoppers searching for Indian silver jewerly online in USA can choose bright silver pieces set with CZ or Polki stones, or oxidized designs that sit well with kurtas and cotton sarees. For more information, visit https://www.myrivaaz.com/.