Natural Food Colors Market size is valued at $ 1.7Bn by 2019 and is estimated to grow at a CAGR of 6.8% during the forecast period 2020-2025. The Natural Food Colors Market growth can be attributed to the burgeoning consumer awareness for clean label products, health hazards in contrary to that of synthetic food colors, and the health benefits achieved by using natural food colors. From companies investing in development of advanced ingredients, and modified formulations for application in beverages, bakery and confectionery, and dairy products is anticipated to have a positive impact on utilization of carotenoids, curcumin, anthocyanin, and carmine. In addition, initiatives taken by the regulatory bodies such as FDA for amendments of color additive regulations and several multinational companies taking up regulations like filing Color Additive Petition (CAP) for the safe use of natural food colors is anticipated to take the growth rate to a much higher level in the forecast period 2020-2025. Key Takeaways
North America dominated the Natural Food Colors Market a regional share of 37.4% in 2019.
Increasing consumer awareness about the benefits of natural ingredients over harmful artificial products is poised to augment product demand in the forecast period 2020-2025.
Research & Development activities are focusing on finding new sources of natural food color with a developed and improved shelf-life and reduced instability of the colors thus set to drive the market during the forecast period 2020-2025.
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Application Type- Segment Analysis
Based on application type, beverages segment dominated the market and is poised to grow at a CAGR of 5.1% during the forecast period, the segment is also anticipated to maintain its dominance in the forecast period 2020-2025. Also, with the high adoption rate of beverage products and with increase in consumer based awareness regarding the harmful effects of synthetic additives there has been an inclination toward natural food colors. The reason behind the dominance of beverages segment can be attributed to the growing application of food colorings which affects the texture and taste of the product.
Drivers – Natural Food Colors Market
Escalate in the demand of natural food color over synthetic ones
Continuous Innovation and Technological advancements are to boost the Market
Natural Food Colors Industry Outlook
Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Natural Food Colors Market. In 2019, Natural Food Colors Market share is fragmented by Sensient Technologies, Chr. Hansen, Döhler Group, Kalsec, ADM, DSM, Naturex, DowDuPont, DDW, Fiorio.
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