Search Engine Optimization or popularly known as SEO is an effective marketing technique online that has improved a lot, as search engines have become more and more powerful over the years.Since most people nowadays are drawn to searching for answers almost every time over the Internet, this has become an irresistible opportunity for businesses to drive traffic to their website. Big and small businesses are thinking the same thing, and it’s getting noticed in the search engines organically and achieving better rankings above the rest.
Providing quality content has always been the main focus before in SEO, and it does until today. And the core of relevant and awesome content is what [URL=https://outrankco.sg/blog/white-hat-seo-strategies-part1/]White Hat SEO[/URL] all about, doing everything the right and ethical way.
The algorithm updates such as Penguin, Panda, Hummingbird, etc., has made it clear that it won’t be easy to become part of the top rankings. You need to spend time and money for good-quality content. Creating relevant topics will help you establish authority that will boost your ranking in SERPs.
To beat your rivals in the industry, rank your web page and stay on top of them on the search engines for a long time, you would want to invest and choose white hat SEO. This method is widely recognized and recommended by search engines since it’s the only method that will let you do things the right way. And if you achieve the top rankings, it means you deserve that position.
A Comparison On White Hat And Black Hat SEO
When you reach the top rankings in search engines, maintaining the position will be your priority. There are 2 ways known in executing the SEO method: White Hat and Black Hat techniques. Let us try to understand the comparison below:
White Hat SEO
It is simply a way to boost the website’s ranking through a collection of procedures done ethically. This is performed by avoiding all the bad and unacceptable practices that result to cheating your way up in the search engine results pages.
It needs every website to maintain quality above all else to ensure relevance and positive experience for the user when visiting a certain web page.
Black Hat SEO
If you have the clean and good way, then we also have the bad one. The idea of doing this method is by manipulating the search engines’ rules set when doing SEO. Those who use this strategy is not concerned of what the users think or even experience since it wants to impress the machines.
Is this really possible? Is driving traffic to your web page and gaining exposure that easy? Yes, short-term results can be achieved with Black Hat SEO but there are consequences in the long run. There is a very high probability that your web page will be penalized, and the worst thing is it can also be removed from the index of search engines totally.
So what happens to those who got caught doing unacceptable SEO practices? The pages that are unhelpful will be wiped out from SERP. You will also notice that there is a reduction of organic traffic over time. To find out whether does your website been penalized, you can check out your GSC.
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