Report SynopsisXploreMR offers a 10-year forecast for the global programmatic display market between 2017 and 2027. In terms of value, the programmatic display market is expected to register a high CAGR during the forecast period. This study demonstrates the programmatic display market dynamics and trends globally across seven regions: North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and MEA, which influence the current nature and future status of the programmatic display market over the forecast period.
Report Description
This research report provides a detailed analysis of the programmatic display market and offers insights about the various factors driving the popularity of programmatic displays and their features. The report includes an extensive analysis of key industry programmatic display market drivers, programmatic display market restraints, programmatic display market trends and market structure. The programmatic display market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The report segregates the programmatic display market based on ad format and sales channels across different regions globally.
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The programmatic display market is expected to witness substantial revenue growth during the forecast period owing to the increasing usage of mobile phones, social media platforms and programmatic direct, as well as increasing mobile video viewing.
Programmatic display has major applications in the commercial segment since the programmatic advertising industry is moving towards automation and greater control & transparency, due to which an increasing number of advertisers are opting for the programmatic buying of digital impressions. The advent of smart devices has substantially boosted the adoption of mobile phones in the recent years. Since smartphones are used almost everywhere in day-to-day life, they are expected to create significant opportunities to proliferate the spending on programmatic displays, which is expected to drive the programmatic display market during the forecast period. Moreover, the emergence of new methods & tools to monitor and measure relevant data on mobile devices is creating growth opportunities for programmatic mobile video, which is also expected to boost the programmatic display market.
The global programmatic display report starts with an overview of the programmatic display market in terms of value. In addition, this section includes an analysis of the key trends, drivers and restraints from the supply, demand and economy side, which are influencing the programmatic display market.
On the basis of the ad format, the programmatic display market is segmented into online display, online video, mobile display and mobile video.
On the basis of the sales channel, the programmatic display market is segmented into Real-Time Bidding (RTB), Private Marketplaces (PMP) and Automated Guaranteed (AG).
A detailed analysis has been provided for every segment in terms of market size analysis for the programmatic display market across different regions. This section provides a detailed analysis that covers the key trends.