Protein supplements are flavored dietary supplements added to diet in the absence of food consumption. Proteins are fundamental components of all living organisms. These are essential for proper functioning, growth and repair of the tissue of the living organism.Changing aspects of protein supplements market
Factors responsible for market growth of protein supplements include-
• Increase in fitness culture and fitness centers
• Growing health consciousness and increasing obesity rates
• Growing rate of protein-rich diet as a part of various diets for weight reduction is helping the growth of the protein supplements market.
However, the high prices of raw material, availability of alternative ingredients at lower cost will hamper the growth of protein supplements market.
Regional Analysis:
North America protein supplements market dominates the global protein supplements market due to increasing R&D for new products and entry of new market players in protein supplements market. Europe protein supplements market is growing at significant rate owing to the demand for the protein supplements and rising trend towards preventive healthcare. While, Asia Pacific market is growing due to increased youth population coupled with surge in awareness regarding the protein supplements.
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Some of the key players in the global protein supplements market include:
• Herbalife International of America, Inc. (U.S)
• Suppleform, and Vitaco Health (New Zealand)
• Abbott Laboratories (U.S)
• Glanbia Group (Ireland)
• GlaxoSmithKline (GSK) (UK)
• GNC Holdings (U.S)
• Makers Nutrition (U.S)
Notable market development:
ProFit Premixed, an active nutrition product line was launched by AMCO Proteins in 2017.
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The global Protein supplements market is divided into following categories-
By source
• Animal
• Plant
By application
• Sports Nutrition
• Functional Food
By raw material
• Casein
• Egg Protein
• Soy Protein
• Whey Protein
• Others
By product form
• Protein Powders
• RTD
• Protein Bars
• Others
By end-users
• Supermarket
• Nutrition Store
• Online Stores
• Others
By geographical regions
• North America
• Latin America
• Europe
• The Middle East & Africa
• Asia-Pacific
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