One of the many struggles of a business owner: Finding the right person with desired marketing experience to produce absolute success in results. Does it sound too good to be true? Not at all, this predicament is realizable.There are actually 3 options that you can choose from to handle your SEO needs: Hiring a freelancer, engaging an agency/consultant or building an in-house team. In this article, we will dive deep to understand the pros and cons of a hiring freelancer and engaging an agency.
As the Internet continues to evolve, more jobs and opportunities have been created, including freelancers. These are people who have relevant experience in their respective fields. To most, this seems to be rather true. Well, not exactly.
It has been considered by some as one of the cost-efficient investment when it comes to people hiring. However, many are showing concern with regards to the quality of work that they produce as well as the ease of communication. More will be discussed later.
An agency or a consultant comprises of a group of experts who are knowledgeable and experienced in handling digital marketing projects. Many companies prefer this option for very simple reasons: easier to manage, contactable, trustworthy and have already built a good standing in the industry.
So what are the [FURL=https://outrankco.sg/blog/seo-agency-vs-freelancer/]differences between SEO agency and SEO Freelancer[/FURL]?
1. Cost
Freelancer – It may be a good option, especially if you have a limited budget since you can find such service providers for almost any budget. Freelancers are ideal for short-term marketing responsibilities but are not recommended for big and long-term projects. One of the main concerns here are trust and reliability.
SEO Agency – This option is the one that you can rely on when it comes to work output and value of your money. You pay for the exact services that you need. They already have an organized team of experts and are paid whenever needed or depending on the arrangements that you have made with the agency according to your budget. You will not worry of other managerial costs and risks.
2. Skills
Freelancer – They may not have all the skills that you need, such as copywriting, content management, web developing skill and etc. You may find someone who is jack of all trades, but master of none. There may be times where you will need to hire multiple freelancers to fill up the skill gaps.
SEO Agency – An agency is the best option for this factor since they have everything ready. You don’t need to look for a specific person for a certain skill set since your fixed fee arrangement with them already includes the best team that’s prepared to work for your business’ needs.
3. Accountability
Freelancer – They may use black hat SEO techniques. Their independence can make them less accountable and especially if they are from overseas.
SEO Agency – Typically uses white hat SEO techniques. They hold accountability because they need to maintain their reputation in the industry.
The best option for any business is hiring an SEO agency or a digital marketing consultant, especially if the budget and resources are available.
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