One of the unique benefits of traditional PPC platform Google AdWords is that you can choose the geographical areas where you show your ads. While focusing on these areas in your keywords is still relevant and can be very useful, you do need to determine specific regions to target.If you’ve engaged an organisation to provide PPC management services or are managing the campaign on your own, it’s critical that this geographic area is set to show you ads only to relevant customers.
For the campaign, the ultimate goal is to determine where your customers are coming from and to consistently target them, with only small variations based on unique instances. PPC management is designed to analyse data coming in and make judgements about what can be refined, with geographical targeting one major part of it.
Larger Organisation Difficulties:-
For largerorganisations that service Australia or particular states, you may choose to start your campaign with a very wide funnel across all these areas. After a reasonable period of time, it’s important to analyse where your business is coming from and potentially making the decision to narrow your audience.
Nothing stops us from reintegrating these particular areas or new locations if you offer new products or services, or would like to test the waters; it’s easy to edit through Google AdWords.
The inherent difficulty with big business AdWord campaigns is that you can end up with an audience far too broad for your products, wasting money on impressions and clicks from the wrong types of customers who might not be in a position to buy.
Smaller Business Issues:-
Similarly, if you’re managing a small-to-medium business and can only focus on a smaller area, we’d typically start with something as broad as possible, to pull in as much initial data as possible. After a month or so, we’d then look to review the results and begin narrowing the geographic areas, looking at particular regional behaviour as well as more focused suburban dynamics.
As your business grows, so can the geographic targeting of the campaign, expanding one suburb at a time while you build your audience.
The challenge for small businesses is that if you narrow your geographic region too succinctly, you can struggle to drive any business at all. If you can only offer your product in a 20km radius around your centralised location, try to advertise to a distance of 25km instead.You’d be surprised how much difference it could make.
Hire Someone to Manage Your AdWords :-
AdWords can be quite simple, with an easy-to-use interface essentially allowing you to set everything up and just let it run. However, for real impact and quantifiable results, trust in an organisation like Newpath web to assist with PPC management services.
Having helped countless businesses with AdWords management, they have experience working with businesses large and small, in a variety of geographic locations, and can help you get the most out of your PPC campaign. For more details, visit http://www.newpathweb.com.au/services/online-marketing/pay-per-click