As promising as SEO may sound, it may not be that easy. It can be challenging for those who have a tight budget and resources. Search Engines such as Google, Bing and Yahoo generates search results whenever a query is made, and a list of sites will be shown to the searchers. These contents are ranked based on contextual relevance.One of the questions we usually get is how can we improve the website ranking. As we know, achieving good organic rankings needs lots of time and technical skills. There are however several things that you can begin with to help your business. Here’s a list on how you can improve [FURL=https://outrankco.sg/blog/understanding-seo-for-small-businesses/]SEO ranking for small businesses[/FURL]:
1. Identify Client’s Problems
Before you start doing SEO, you need to understand the exact nature of what your small business provides.
2. Fix Technical SEO Issues
Your website may look fine on the front end, with vivid colors, fonts, great animation and awesome graphics. However if there are technical issue at the backend, it will most likely impact your website traffic and ranking in the Search Engine.
3. Optimize Your Webpages
Putting keywords in to your pages is not sufficient when we talk about on-page optimization. You need to create high quality contents that are well-structured that uses the natural characteristics for the keywords that you target.
4. Optimize Your GMB (Google My Business)
Google My Business, or GMB, is an effective platform to promote and increase the online visibility of your small business. It is easy to use, update, and it’s absolutely free!
5. Understand Your Competitors And Do Better Than Them
In the digital world, your competitors can be extremely different than those you see physically in your local area. With regards to SEO, focus on the top 5 or 10 competitors of the SERPs for the keywords that you are targeting. Do a competitive analysis on them and use some SEO-tools to find out the following:
7. Acquire Links From Different Websites
Many small business owners do not realize that getting backlinks to their website can have a positive impact in their rankings. We can look at it at a publicity angle. We can spread the words about our business in other website, which may potentially generate traffic to our own site.
8. Schema Markup
Schema markup is responsible in sending signals to search engines about a page’s vital data such as NAP.
9. Getting Reviews
Most people nowadays don’t make a purchase right away. They usually depend on word of mouth, or reviews by other users. A research report in 2019 shows that review was one of the important factors in local search rankings as it creates trust in Google.
10. Incorporate Organic SEO With Paid Advertising
SEO is not instant visibility in the search engines and it takes time to see the changes in SERP. It’s a very good long-term strategy, especially if it’s done right, but you have an option to get quick leads via paid ads, or Pay-Per-Click advertising. Try mixing organic SEO with for paid ads if budget allows.
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